Race Organizer Platform Live Now

The next generation
of race registration.

Partners with Stripe · Integrates with Zapier · U.S. & Canada

The self-serve registration platform built for endurance sports. Save thousands per event, automatic timing exports, and a community of athletes that markets your race for you.

Set up your events in minutes. White-glove support is available for new events and season migrations.

5%Flat platform fee · $0 per registrant
2 DaysDirect to your bank via Stripe
7,000+Zapier integrations
$0To get started
Trusted infrastructure
Organizer Dashboard
Live
Pacific Coast Half Marathon
Pacific Coast Half Marathon 2027
San Diego, CA · Apr 19, 2027
4.7
★★★★★
2,604 athlete insights
Registered
12,450
+203 this week
On RaceFeed
2,604
20.9%
Health Score
87
Strong
Athlete engagement by source
QR at expo
72%
Email blast
18%
Organic
10%
Post-race
Finish cards shared1,847
PRs logged612
Would return78%

5% flat fee. No per-registrant fee. The organizer can absorb it, or pass it to the athlete.

Race Snapshot · 2,604 insights
Running · Endurance community
HYROX · Fastest growing discipline
Triathlon · Multi-sport athletes
OCR / Spartan · Obstacle racing
University · Collegiate sporting events
01Self-Serve Registration
Registration that works for athletes. Revenue that goes directly to you.

One platform.
Registration. Race day.
Community. All of it.

5% flat fee. $0 per-registrant fee. Setup in under 10 minutes. RaceFeed partners with Stripe — registration revenue deposits directly into your bank account. Real-time revenue dashboard included. Transparency from end to end.

5%Flat platform fee
$0Per-entry fee
DirectTo your bank
AutoResults sync
RaceFeed — 5,000 runners · $100 entry
$25,000 in fees
Industry avg — 6% + $1.00/registrant
$35,000 in fees
$10,000 saved
Per event vs industry avg
Live now

Self-Serve Registration

Athletes register inside RaceFeed — the platform where their race history already lives. Finish time posts automatically when you upload results. No friction. No separate platform. One ecosystem.

  • 5% flat fee — no per-registrant charge
  • Stripe Connect direct to your bank
  • Automatic finish time sync on results upload
  • Email confirmation + race morning card
  • Real-time registration dashboard
  • Race day check-in mode
  • Waitlist management
RaceFeed Enterprise · Launching Q3 2026

White Label Registration

Your brand. Your domain. RaceFeed infrastructure running invisibly underneath. Athletes never see RaceFeed — they see your race, your colors, your name. Built for races that have earned their own brand equity and don't want to share the stage.

  • Custom domain — register.yourrace.com
  • Your logo, colors, and font
  • Zero RaceFeed branding if preferred
  • "Powered by RaceFeed" toggle
  • Same 5% flat fee structure
  • Full Stripe Connect infrastructure
  • Ideal for named race series and brands
02How it works

Up and running
in four steps.

Set up your events in minutes. White-glove support is available for new events and season migrations.

01
Create your account
Sign up at racefeed.app/for-organizers. No credit card required. Your organizer hub is ready immediately.
02
Connect your bank
Link your bank account via Stripe Connect. Canadian and US banks supported. Takes 3 minutes.
03
Create your event
Add your event name, distances, prices, and dates. Upload a hero photo. Your registration page is live.
04
Share your link & distribute
Send athletes to racefeed.app/r/your-event. RaceFeed provides QR codes and trackable distribution links that work with any marketing tool — email, social media, print signage, or anywhere you promote your race. Registrations and payments happen automatically. You watch it in real time.
03Why organizers choose RaceFeed

Everything you need
in one place.

Most platforms stop at registration. RaceFeed is the operating system for your race — before, during, and long after the finish line.

Standalone registration

Create your event, set your distances and prices, go live in minutes. No existing race profile required. Your registration page lives at racefeed.app/r/your-event.

Direct bank payments

RaceFeed partners with Stripe for secure payments and financial services. Revenue deposits directly to your bank within 2 business days. 5% flat — no per-registrant fee. Industry average: 6–8% plus $1–2 per registration. Live revenue dashboard included.

Automatic timing exports

When registration closes, start lists export in RACE RESULT, ChronoTrack, and MYLAPS formats. Same roster your timer works from. No chasing spreadsheets.

Live organizer dashboard

Real-time roster, revenue, fill rate, days to close. Check-in on race day. CSV anytime. Import a live event from a URL, or bring a paid roster over with a go-live date — nothing double-charges.

Coupon codes & wave pricing

Early-bird and wave prices, coupon codes, capacity per distance, waitlist when you sell out. Add-ons at checkout — shirts, parking, extras.

Group registration

Teams and families register together. One checkout, one roster. You turn it on per event.

Charity at checkout

Athletes can add a donation when they register. 100% goes to the charity — RaceFeed takes nothing. The charity connects its own bank.

Race page

A public page you design — hero, course, schedule, sponsors — live at racefeed.app/r/your-event. QR, embed, and share from the same hub. Built for Google: date, price, and spots can appear in search.

7,000+ integrations

One secure Zapier webhook connects RaceFeed to Mailchimp, Salesforce, Google Sheets, Slack, and thousands more. No engineering required.

AZ
Andrea Zapata — Founder, RaceFeed LLC
Our team brings 10+ years of experience building and scaling platforms within legacy industries — with experience at technology companies featured in Forbes and Wall Street Journal. We are passionate about racing and obsessed with giving organizers the registration platform they actually deserve.
Host extraordinary experiences.Save thousands per event.End to End Transparency.
04ROI Calculator

See your numbers
before you sign up.

Move the sliders to your race.

Estimates based on RaceFeed platform averages. Registration savings calculated versus industry avg of 6% + $1.00/registrant.

Registered runners5,000
Average entry fee$85
Email open rate47%
Athletes on RaceFeed
1,050
Finish cards shared
630
Estimated social reach
63K
Emails opened
2,350
Saved vs industry avg (per event)
$0

The economics of the event. Next: the tools you already run.

05Integrations

If your tool is in Zapier,
it connects to RaceFeed.

One secure webhook key unlocks 7,000+ automations. No engineering team required. Works with the tools race directors already use — today, not after a 6-week implementation.

Z
Zapier
7,000+
connected apps
RS
RunSignup
Registration
MC
Mailchimp
Email
GA
Google Analytics
Analytics
ST
Strava
Athlete data
SF
Salesforce
CRM
KL
Klaviyo
Email
EB
Eventbrite
Ticketing
+
6,993 more
via Zapier

Available to all RaceFeed Partner organizations

06Organizer pricing

Your race page is free.
Build from there.

No credit card. No subscription. No monthly fee. You only pay when athletes register — and even then you're paying less than any major platform.

RaceFeed Partner
Free to join
5% flat fee · no per-registrant charge
no subscription · no monthly fee
  • Claimed organizer page
  • Race Snapshot intelligence
  • QR athlete acquisition
  • Athlete saves + going counts
  • Race Room community — year round
  • Full live analytics dashboard
  • Race Health Score + retention pipeline
  • Email blast tool
  • Real-time registration dashboard
  • Race day check-in mode
  • 7,000+ Zapier integrations
  • Post-race report export
  • Everything included — no tiers
Create your account
RaceFeed Enterprise
Custom pricing
White Label Registration
Launching Q3 2026
  • Everything in RaceFeed Partner
  • register.yourrace.com — your domain
  • Zero RaceFeed branding
  • Your logo, colors, and font
  • White-glove onboarding
  • Dedicated support + SLA
  • Custom data licensing and reporting
Talk to us
07Event intelligence

Plan the next edition
from this one.

Directors grow events on year-over-year decisions: what filled, which distances moved, who came back. RaceFeed keeps fill, Snapshot, and return intent in one hub so those decisions are on the calendar — not in a binder after race day.

What filled

Live registration and velocity by distance. Adjust price, cap, and staffing while the window is still open.

What athletes already see

Race Snapshot is the public read of your event. Use it to brief sponsors and to set what you keep on the course.

Who comes back

Saves and going stay on your page between editions. Open next year to people who already know the race.

Claim the page. Snapshot is live. The hub holds the year. One place to decide the next edition.

Create your account
RaceFeed Race Snapshot
Pacific Coast Half Marathon 2027
San Diego, CA · Apr 19
4.7
★★★★★
2,604 athlete insights
"Coastal course with ocean views from mile 3 through finish. Athletes cite the sea breeze on the back half and the post-race festival as reasons they return."
Scenery
4.9
Course
4.7
Organization
4.6
Crowd energy
4.5
Would return
4.8
RaceFeed Race Snapshot · 2,604 insights
08Event Infrastructure

Race day infrastructure
built for extraordinary
experiences.

Race day is 6 hours. The experience your athletes remember lasts forever. RaceFeed gives you the full operational stack — so you can focus on the race while we power everything around it.

QR-first athlete acquisition

Print signs at finish line, gear check, post-race areas. Every scan adds an athlete to your permanent community automatically — no app download required.

Live now

Real-time finish cards

Every athlete who crosses your finish line gets a branded finish card instantly. Dark navy. Gold time. PR badge. Shared to Instagram Stories in one tap — your race name on every one.

Live now

Race Morning Card

At 5am on race day, every registered athlete on RaceFeed receives a personalized race morning card — live weather, pacing strategy, and what to expect. They arrive prepared. You look exceptional.

Live now

Race Room — live hub

A dedicated community space for your race — open before, during, and after the event. Athletes ask questions, post from the course, and celebrate finishes. Your race lives here 365 days a year.

Live now

Race day · How it works

01
Athlete crosses finish line
They scan the RaceFeed QR sign at the finish. Profile created or updated instantly. No friction.
Instant
02
Finish card generates automatically
Branded to your race. Dark navy. Gold finish time. PR badge if applicable. Ready to share in seconds.
Automatic
03
Athlete shares to Instagram Stories
Your race name reaches their entire network. New athletes discover your event. Zero marketing spend.
Viral
04
You see everything in the dashboard
Real-time registrations, finish cards shared, PRs logged, who's coming back next year. All of it.
Real-time
05
Results upload → Race Passports update
Upload your results CSV. RaceFeed matches every finisher to their profile. Finish time posts automatically. Athletes get their history without lifting a finger.
Automatic match

Ready to get started?

Create a free account and set up your events.

Questions — [email protected]

Create your account Talk to Andrea directly
No credit card required
Stripe secure payments
Founded by a B2B SaaS veteran
Built in Southern California

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